In a move to enable seamless transactions between its
users, online classifieds company Quikr has launched a new product,
Quikr Nxt. The new product, the company claims, is the world’s first
instant messenger by a classifieds company, and allows users to chat
using the website or mobile app. The messenger has been integrated into
Quikr’s mobile app, mobile site and website.
While
launching the product on Wednesday, Quikr CEO and founder Pranay Chulet
said Quikr Nxt could revolutionise the domestic digital classifieds
industry.
It allows buyers and sellers to immediately
get in touch through chat, using Quikr’s mobile app, mobile site and
even its desktop site. “The benefits of Quikr Nxt are that
buyers/sellers do not need to share their contact number or e-mail
address and the only point of reference is the Quikr ID. This prevents
bombarding by multiple e-mails and phone calls and safeguards the user’s
privacy,” Mr. Chulet said. “E-mails are not real-time and phone calls
are invasive while chats are most convenient.”
The
new feature has been undergoing trials in the last few months, and was
being tested in about a dozen cities. Quikr has more than 30 million
active users, and Nxt is the latest in a line of product innovations by
Quikr, including Maximum Selling Price (MSP), the Missed Call service
and the like.
Quikr operates in over 13 categories
and 170 sub-categories including mobile phones, household goods, cars,
real estate, jobs, services and education. Mr. Chulet said real estate
was the largest category given the size of transactions.
Close
to 80 per cent of traffic was from mobile phone users, and this could
go to 90-95 per cent in a year, he said. “Quikr is a mass market
platform, and we are five times the size we were a year ago. We are
fully funded for now and do not require additional funds,”
Quikr
raised over Rs.900 crore in 2014 from investors, including Tiger Global
Management, Kinnevik, Matrix Partners, eBay Inc, Warburg Pincus among
others.